Jeb Dasteel
Customer experience, customer success, and AI readiness. Oracle's chief customer officer from 2008 to 2019, and an independent CX/CS and AI advisor since.
Dasteel Consulting advised chief customer officers and executive teams on customer strategy, customer success programs, and the practical adoption of AI. Before that I spent twelve years as Oracle's chief customer officer, working with the CEO, board of directors, and executive committee on customer acquisition, retention, engagement, and value realization, and leading customer integration across more than 140 acquisitions.
My consulting practice is now largely closed. I've kept one continuing advisory client and am not taking on new engagements. My work is now focused on Maxwell Litura, a developmental editing tool for serious writers.
Selected clients and engagements
What clients said
AT&T is highly focused on employee experience and customer experience. We've made huge progress on both fronts, and this community has been a contributor to that. My engagement in the alliance has given me new ideas and helped to reinvigorate our spirit of collaboration and innovation, especially when it comes to moving the needle on customer satisfaction.
At Nationwide, we are transforming the culture of the company to be the gold standard for customer centricity. Being involved in this community has given me fresh insights and hard-earned lessons on customer strategy from my fellow experience management leaders. This has enabled us to accelerate the improvements we are making to our customers' experiences.
We had an extremely rudimentary definition of customer success. We had defined the finish line as 'implementation complete.' Jeb and Amir were instrumental in moving our paradigm to a continuous journey, where the finish line is 'customer advocacy.' They were also invaluable in defining systems, processes, and tools — and they delivered a robust AI-enabled prototype that continues to drive our customer success workflow today.
Background
Prior to Oracle I was a principal consultant with Gemini Consulting, advising Fortune 500 organizations on business and IT strategy, including Advanced Micro Devices, Bridgestone Firestone, Canadian Pacific Railway, and Caterpillar. Before that I worked in materials management, supply chain, and international subcontracts in aerospace and defense.
I wrote Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution in 2016, and have contributed to CMSWire and the G2 blog on customer experience and customer success. I've served as a board advisor to McorpCX, Foresight, Dayforce, and Steelhead Technologies, and am a limited partner at Stage 2 Capital.