Jeb Dasteel

Jeb operates Dasteel Consulting and is co-founder of the Experience Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he:

  • Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.
  • Engaged with many of the world’s leading brands to build business partnerships and strong advocacy-based relationships.
  • Served as an executive coach, sponsor, and troubleshooter for large enterprise accounts, strategic deals, and complex customer projects.
  • Led customer integration from 140 acquisitions into Oracle’s customer base.
  • Served as a recognized industry expert, strategist, and spokesperson on customer success and quantifiable business results.

Jeb is a seasoned executive with extensive experience in marketing, sales, communications, business transformation, and cloud computing.

Before Oracle, Jeb was a Principal Consultant with Gemini Consulting. In that role, he advised Fortune 500 organizations on defining and implementing business and IT strategies, working with firms including Advanced Micro Devices, Bridgestone Firestone, Canadian Pacific Railway, and Caterpillar.

Jeb published the book, “Competing for Customers—Why Delivering Business Outcomes is Critical in the Customer First Revolution” in 2016. He has also written numerous articles and blog posts on Customer Success and Customer Centricity. 


Amir Hartman

At Dasteel Consulting, Amir works with senior business and technology leaders to develop and implement AI/Digital strategies that maximize the full potential of their most valuable assets—their customers. Before joining Dasteel Consulting, Amir was Managing Director of Customer Success at Oracle, where he worked closely with customer executives to ensure they achieve measurable value from their Oracle cloud investments.

Before joining Oracle, Amir co-founded and served as the Managing Director of Mainstay Company, a B2B advisory firm dedicated to engineering customer outcomes from technology investments and enhancing the sales, marketing, and customer success processes some of the world’s best technology companies.

Earlier in his career, Amir was a founding member and industry practice leader at Cisco’s Internet Business Solutions
Group, where he worked with Cisco’s top customers to develop their internet business strategies to drive growth and improve efficiency.

Amir is a bestselling author, known for works including “Net Ready,” “Competing for Customers,” and the upcoming
“AI Ready” (2024). His expertise in digital technology has made him a sought-after speaker. Beyond his writing, Amir has contributed to education and research, teaching at MBA and Executive MBA programs at Berkeley’s Haas School of Business and Harvard Business School, with a focus on internet business strategy and digital transformation.