No doubt you have read or seen a lot about the impact of AI in customer experience and its potential. Discussion ranges from personalized customer service chatbots to virtual CX assistants and other AI-powered tools to predictive analytics assessing when customers are likely to churn. The list is long. Before we get into it, an apology to our readers. Sorry, but we are not going to list the top 50 use cases for AI-enabled CX. We’re confident that this has been done and repeated many times already. In fact, we see these use cases as part of the challenge leaders are going to face: detecting the signal through the noise.