2022 Trends and Opportunities in Customer Loyalty

Mar 22 2022

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Customers expect brands to understand their needs and tailor unique experiences across the entire consumer journey. This year those expectations will evolve in response to the lingering pandemic, its impacts on consumers and businesses, and the ever-changing customer touch points. Below we offer five trends and opportunities in loyalty to consider.

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About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.