2022’s must-read customer success trends (five to follow for a successful year)

Apr 05 2022

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2021 was one of those blink and you’ll miss it years! The problem is, when you’re managing customer relationships, you can’t afford to miss much. So, as we enter 2022, ensure you’re updated on the latest customer success trends we’re likely to see this year. We’ve compiled five, all based on the latest research and what we’ve seen with our own eyes over the past two years.

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About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.