Advocacy Marketing: What It Is and How to Make It Work for Your Business in 2022 : Dasteel Consulting, LLC

Apr 05 2022

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While digital marketing still holds a lot of relevance, several other marketing strategies have emerged. For instance, there is influencer marketing – one of the most popular techniques of marketing today. Customers tend to believe the testimonials of an influencer (much more than the visually appealing ads). This makes influencer marketing a huge hit.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.