CX + EX: The Formula for a Customer-Obsessed Culture

Brands seeking to build a customer-obsessed culture need to focus on more than just customers. They also need to think about employees. A good employee experience (EX) supports and enhances customer experience (CX) in many ways. High employee engagement is linked to higher profits, higher sales and higher customer satisfaction. Plus, a good employee experience leads to lower turnover and absenteeism, resulting in reduced costs.