Evaluating the Successes and Failures of Your CX Efforts

Apr 01 2022

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This year will soon be in the books, making it a good time to reflect and to examine how your customer experience efforts in 2021 have succeeded, where they have not met expectations and how to improve moving forward.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.