How AI Can Help Bolster Customer Privacy

Data privacy is increasingly important to customers. Seventy-eight percent of consumers are fearful about the amount of their personal data being collected, according to a recent TechRepublic report. The survey also found that 40% of consumers say they don’t trust brands to use their data ethically. In this environment, organizations must do everything in their power to support privacy and protect data. One vital tool here is artificial intelligence.