Experienced marketers are well-versed in the marketing funnel. It was designed to not only attract new customers but to keep them coming back for more—all while using them to help bring in potential leads. Sure, the marketing funnel has worked well for brands, but we’re starting to see a shift take place. If your team’s aim is to have customer advocacy bring in more leads, then you need to focus on the customers and their needs. That’s where customer marketing comes in.