How to build a successful customer marketing program

Apr 19 2022

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Experienced marketers are well-versed in the marketing funnel. It was designed to not only attract new customers but to keep them coming back for more—all while using them to help bring in potential leads. Sure, the marketing funnel has worked well for brands, but we’re starting to see a shift take place. If your team’s aim is to have customer advocacy bring in more leads, then you need to focus on the customers and their needs. That’s where customer marketing comes in.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.