How to Help Your Customers Realize Value

Apr 01 2022

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Most industries are now engaged in the subscription economy. For B2B organizations especially, this means that the acquisition process has been turned upside down: with customers demanding to spread their purchase out over years in the form of a subscription rather than paying for a product upfront or paying as they go through financing.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.