Part Three: Business Outcomes: Value Achievement—How to Target, Track, and Measure Realized Customer Value

Apr 01 2022

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To deliver value, you must communicate your goals and measure the process, step-by-step. The heart of value achievement is demonstrating how the customer ultimately achieves financial, operational, and strategic benefits.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.