Part Four: The Objectives: Customer Success and Brand Advocacy : Dasteel Consulting, LLC

Apr 01 2022

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The goal of any business should be to move customers from alignment to adoption, to achievement, and to advocacy. Research consistently shows that customers have the power to be your brand’s strongest advocates, but developing that level of loyalty and affinity with customers takes time. It requires building your entire customer success approach as a roadmap that leads to advocacy.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.