Part Two: Aligning With Your Customers’ Objectives and Driving Adoption of Your Product : Dasteel Consulting, LLC

Apr 01 2022

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Amazing customer service means nothing if you don’t deliver meaningful results. Nowhere is this more obvious than in the B2B cloud computing and software as a service (SaaS) segments where businesses compete to deliver stronger outcomes and value to customers. Simply put, if you don’t deliver strong outcomes, your customers will look elsewhere for a partner who can.

About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.