Striking the right balance as chief customer officer

Apr 01 2022

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According to the Chief Customer Officer (CCO) Council website, the first Chief Customer Officer was hired by Texas Power and Light in 1999. 1999! That’s decades before the “customer obsession” of Amazon or the current climate of customers expecting ever more personalized and immediate attention. It was also a hire made in an industry not typically associated with razzle dazzle customer service, since utility customers are generally captive.

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About The Author

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.