The Chief Customer Officer: 6 things you need to know about this CX champion

We are firmly in the age of the customer. When making a purchase decision, customers now prioritize promises of positive experiences over price. With continuous research showing the impact of customer experience (CX) on the bottom line, a new role emerged to help enterprises step up their CX game – the Chief Customer Officer (CCO). Gartner found that over 90% of enterprises now employ a CCO or executives with similar responsibilities. This role can be known by many other names, such as Chief Customer Experience Officer and Chief Experience Officer (CXO), according to Harvard Business Review. But what does a Chief Customer Officer do?