The role of today’s Chief Customer Officer—what it takes to succeed now

So what does it take to succeed? Deloitte completed its Global CCO Study to answer that question. We structured our study around Deloitte’s Five Tenets of the Human Experience so we could understand not only how CCOs are thinking holistically about the customer experience, but also how they’re approaching the workforce and partner experience. CCOs who embrace the capabilities needed to Elevate the Human Experience were nearly twice as likely as their peers in their industries to have significantly higher net margin and revenue growth rates. We discovered five insights core to the success of high performing CCOs and are reviewing each in our CCO article series.