Jeb Dasteel

Jeb Dasteel

Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. In this role, he: Worked with the Chief Executive Officer, Board of Directors, and Executive Committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.

Don’t Do Anything Without an Overarching Customer Strategy

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As a CCO, when I worked on a problem or new opportunity it was in the context of a holistic customer strategy. That strategy is to create value for customers & capitalize on customer success by developing customers into great brand advocates.

More to explorer

Voice of the Customer: What’s Next

January 25, 2022 No Comments

Even the most robust Voice of the Customer programs often lack the sophistication needed to consolidate and analyze customer input for a cohesive company-wide view. Worse yet, we see that most companies build programs that fail to apply this feedback as the impetus for transformation.

Evaluating CX Strategies

December 19, 2021 No Comments

Under the best of circumstances, I’m a bit of a grinch but this has been an undeniably brutal year for humans and Earth. That said, there are things I feel good about as we slide into the last days of 2021. My family is healthy, business has been great, and I have encountered remarkable leaders and innovation that are truly furthering the state of CX. Yes, CX is that important. It affects everyone of us as consumers, patients, students, caregivers, citizens, professionals, customers, parents, and friends.

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jeb.dasteel@dasteelconsulting.com

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