Be Selfish in Designing Your White Glove Program for Top Customers
You might be thinking: ALL my customers are important. Yup, but clearly some are more important than others. You have to think like this to put a successful #segmentation strategy in place and then make the right investments.
Start your White Glove program by identifying exactly who you want to be your greatest #BrandAdvocates, and work backwards to engagement programs. This will include big spenders & the brands that will help YOUR brand the most.
With that in mind, here are the top 5 elements of the White Glove program for these customers:
1. #Engagement in Executive Councils.
2. Executive Sponsorship & Engagement—bring your top execs to bear.
3. Solution design—proactive approach & regular cadence with your top engineers.
5. #IssueResolution process—for accelerated problem solving.
Once this is operational, you can look at adapting what works for these customers—for use with the other customer segments.