Chief Revenue Officers: A New Perspective
The CCO's job is to develop and deploy a cohesive #CustomerStrategy. That means:
2. Working with the rest of #TheExecutive team to deploy the right organizational model, processes, & metrics to execute that framework.
4. Focusing especially on listening, engaging, and ensuring customer business outcomes.
Here is a #ForbesArticle based on an interview with @LaurenGoldstein, an obviously leading-edge CRO. Among Lauren's responsibilities are focusing on outcomes, delivering a better #CX, moving #BeyondTheSale to #ReduceChurn, affecting the overall value of customers to the organization, driving Customer Success, #HelpingCustomers make THEIR case, & developing brand advocates.
The CRO And The Evolution Of The Traditional Sales Model 🗣🎙 💰 💵 📈 📄 🚦 🚢 👂 📦 🎭 🤔 💷 🔨 👍 👥 💸 🆘 🛏 http://rite.ly/wy5t via @karenwalkerus