How Well Do Consumer Expectations Relate to B2B Buyers and Sellers?
Updated: Aug 2, 2020
So many of us have talked extensively about the impact of #B2C expectations on the world of #B2B. Indeed, consumer experience has had a huge effect on business buyers and how we sell and deliver to them.
I've adapted a set of B2C best practices from an article in #Forbes, and then I relate them to B2B #CustomerStrategy drivers. Thank you to the Young Entrepreneur Council (YEC) for the inspiring lessons.
Adapted B2C Best Practices:
We're in the reorder business: focus on #retention
We deliver with simplicity: eliminate #effort
We are a trusted partner: master the customer's business
We solve our customer's problems: measure #CustomerValue
We capture our audience: drive #CustomerEngagement
We foster empowerment: enable #CustomerAdoption
We ask for direct feedback: #VOC program
We provide "white glove" experiences: create #BrandAdvocacy
How To Enhance Your Business’s User Experience: Eight Vital Lessons https://www.forbes.com/sites/theyec/2020/07/21/how-to-enhance-your-businesss-user-experience-eight-vital-lessons/