The Subscription Model & Everything-as-a-Service
Interesting piece from Harvard Business Review on the subscription business model and the shift that sales organizations need to go through to effectively sell XaaS to their customers. The author says, "The entire organization needs to be optimized around building a long-term relationship with the customer" I couldn't agree more.
Here is the result of research I conducted this month on what organizations see as the advantages in transitioning to the XaaS/subscription business model—both for themselves and for their customers.
Please comment here and let me know what you think!
How to Convince Your Sales Team to Adopt a Subscription Model http://ow.ly/2szX50AgP5S