What's Your Story?
What to make of this? RESPONSIBLE storytelling is the answer. Use the power of a clear, concise narrative SUPPORTED by evidence (data).
In business, responsible storytelling makes a big difference. A few examples:
1. Selling: evidence-based #UseCases & reference stories are far more impactful than reams of hard data.
4. Engaging: demonstrate how your #EngagementPrograms are in service of successful #CustomerOutcomes. Show that employee engagement is THE critical component of the stories told about customer outcomes.
5. Listening: all the data in the world pales against a well-told story about a relatable customer’s successes & failures.
6. Transforming: WHAT will your new #BusinessModel look like & HOW will that affect customers & employees?
Freakonomics podcast—Why Are Stories Stickier Than Statistics? 📈 📣 💼 🔭 📈 ✅ 👂 🛠 🌏 🔌 ⚠️ 👁 📊 👀 http://rite.ly/wy59