Zombie Companies & What You Can Do
Real-life zombies. “The epic economic collapse that began in March brought numerous corporate borrowers closer to zombie status.”
What can #CustomerSuccess teams and Chief Customer Officers do? Focus on your customer acquisition & retention strategies.
Consider tuning or revamping the following capabilities:
Account valuation, segmentation, targeting, & service levels
Sales enablement tools focused on customer journeys
Customer-centric & value messaging
Orchestration of customer care across regions & LOBs
Customer health assessment & early warning indicators
Issue resolution & escalation processes
Customer win-back programs
Customer comms & PR
Top customer outreach & engagement
Social/peer-to-peer engagement & advocacy
If we didn't feel a sense of urgency before, I'm sure we do now!